Wall Street Journal Talks “Mash-Ups”
July 3, 2007 10:31 amFiled in Business Thought In today’s Wall Street Journal, Lee Gomes talks about mash-ups moving from recreational use to real business solutions. He interviews Mark Lynd, president of Firescope, Inc. who explains the value of mash-ups:
“What’s interesting with this [mash-up] model is that all of these mash-ups could be created at very low cost and resources. That makes features that were traditionally only affordable by large corporations available to small businesses.”
We couldn’t agree more!
He goes on to say…
“The future of mash-ups doesn’t require any new technology, or a radical change in architecture or thinking, like in many previous technology revolutions.”
Mr. Lynd is right, mash-ups don’t require new technology or architecture. They do require significant new thinking. Not new thinking about the hardware and systems, but new thinking and understanding around the way we consume information.
Mash-ups are valuable because you can bring separate data together. If the mash-up is done well, the combination of data gives you understanding and knowledge not available before.
