WE ARE. We’ve started to receive direct inquiries about our services AND referrals from people we know through Facebook. It’s not huge by any means, but my sense is that we’re at the beginning of an important change.
It started over the summer. I’d been on Facebook for about six months. I’m embarrassed to say that I only had three “Facebook Friends” and they were all employees who, no doubt, “friended” me because I’m the boss. I’m just a few years too old to be in the early adopter group for Facebook and most of the other social network sites. In fact, Al Gore was just putting the finishing touches on his new invention “The Internet” when I graduated college.
So I had a severe Facebook inferiority complex. Then something astonishing happened. All of a sudden I started talking to, let’s call them mature, business contacts. They were joining Facebook. And not just a few…nearly every lunch appointment or networking event I went to, Facebook was the new fad. I started getting and sending friend requests to people I knew (that’s how you add someone to your network on Facebook). I also noticed more businesses and business groups represented on Facebook.
A trend is forming, and I think it’s here to stay. So I thought I’d share with you my top 5 reasons for incorporating Facebook into your business marketing:
#5. It’s the best way to reach millenials and Gen-Xer’s.
#4. You can quickly (in minutes) create a company or development specific page with video, events and a blog (called the ‘wall’).
#3. Prospects can identify themselves to you by becoming “fans” of your company or development. Now you can focus your message on people who want to hear it.
#2. You can learn about your customers through their Facebook pages. You’ll better understand what motivates them to buy.
#1. You can bring YOUR personality into your marketing. Your customers crave this connection with you. Facebook is a VERY easy way to “pull back the curtain” and let them see your human side.
If you’re not on Facebook, follow my easy 8 step process to get started today.
1. Go to www.facebook.com and sign-up (I know it’s obvious…but do it).
2. Fill-in some details about yourself in your personal profile. In my profile, you’ll see that I live in Tallahassee, FL, my birthday is June 12th, I’m married, I went to the University of Florida (GO GATORS!) and I went to Episcopal High School in Jacksonville. You’ll also see some of the groups I belong to. This serves two purposes. It makes it easy for people I’ve known to find me. In fact, “the girl next door” from my old neighborhood found me by searching for people who went to our high school. The second purpose, is that it tells my Facebook “Friends” about my background…stuff that they may not have known. That makes me more accessible and authentic to them.
3. Search for people you know by name or email address. You can even upload your contact list and Facebook will do the searching for you. Once you’ve found some familiar faces, send them a “Friend Request”. They’ll be notified of your request and asked to confirm you as a friend (this helps keep away bogus friends). When they confirm you, you’ll be able to see their Facebook page and they will see yours.
4. Setup a “Group” for your company. You can make your group open to anyone or by invitation only. You can post videos on your group page…a great way to add a personal touch to your marketing. You can also have a group discussion board on your page. This will allow you to have a conversation with your customers.
5. Create an “Event” for your next development launch of sales promotion. Invite your Facebook friends and your company’s fans. This is a great, free way to get to people that are likely to be interested in your offering.
6. Post tasteful, personal comments on your wall. Give status updates when you’re doing something interesting. Recently, I was in San Francisco on a business trip. One evening I had a dinner cruise in San Francisco Bay and posted a status update saying I was cruising past Alcatraz. When I got back home, four people asked about my trip at the next networking event I attended. It was a great conversation starter.
7. Send me a friend request (search for sgordon@1globalmind.com) and I’ll introduce you around.
8. Join the GlobalMind group.
People want to do business with people, not stuffy corporations. Facebook gives you a simple way to show some of your unique personality to your prospects and customers. Go ahead, give them what they want.
