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In this episode of the Florida Real Estate Development Podcast, we talk about a recent article about the poor performance of the real estate sales force. To talk about how you can improve the effectiveness of your sales efforts–even in today’s market–we brought in Greta Schulz of Proactive Training and Consulting.

Greta  is the president and CEO of ProActive Training and Consulting. She has been involved in sales, sales management, marketing, and training for over twenty years. She is a columnist in many business publications around the country and a contributing author of  “Masters of Sales” a Wall Street Journal and New York Times Best Seller. Greta is presently writing her own book titled “To Sell is Not to Sell”, a conglomeration of stories and tips in the world of sales.

I hope you enjoy the interview!

In this episode, I interview Tom Wheatley, Vice-President of Business Development at Flagler Bank. Tom talks about the current state of the credit market, what projects are getting funded and how to best approach lenders now.